Direct marketing can take many forms but it is essentially when an organisation sends its message directly to the potential customer bypassing media such as radio or newspapers.  It is normally unsolicited, increasingly targeted and invariably measurable.

Typically over half of direct marketing campaigns involve using multiple channels.1 At Real Results Marketing we have the expertise to coordinate the full campaign.

Direct mail

We can handle all your direct mail needs from start to finish:

We work with you to develop the message or offer that drives your organisation.  Our designers will create a consistent design that reflects your corporate style.  We have years of copywriting experience and that will ensure your message generates positive results.  We work with specialist printers that can create your mail in any volume from ten items upwards, in any shape or format you require.  We can build targeted address lists that keep costs low and response high.  Finally we use specialist measurement techniques to constantly improve your mailings.

Telesales and field sales

We can help your business with its sales operation.  Whether you need help recruiting and retaining a new team, an

 

improved performance from your existing team or an outsourced sales force we can provide the best solutions for your business.  We have the experience to increase your contact and conversionrates.  We can also help you increase sales through bespoke motivation and coaching programs.

Email marketing

Let us help you navigate the pitfalls and problems associated with this lucrative method of engaging customers.  From design to databases we offer the complete package.

Leaflets

Make you leaflets stand out from the crowd with great design.  Make sure they work hard for you with cleverly conceived copy. Save money with efficient targeting techniques.  We use specialist printers and can negotiate special rates due to the volume of work we commission.  We may also be able to help you fund your leaflets.

Couponing

Coupons can be extremely effective discount hurdles enabling you to reach whole new segments of your market.  We can help you increase your sales by effectively managing your coupon operation.

Source:  1. "The Integrated Marketing Mix," Use of digital Media Rising, 'BtoB Magazine,' July 14, 2008